Sunday, September 5, 2010

Camp Rock 2 Debuts to Mediocre Numbers

18 August 2010 - New York, NY - Nick Jonas, Demi Lovato, Joe Jonas and Kevin Jonas. The world premiere of 'Camp Rock 2: The Final Jam' at Alice Tully Hall, Lincoln Center on August 18, 2010 in New York City. Photo Credit: Paul Zimmerman/AdMedia

Though it is the highest television movie broadcast of 2010 so far, Camp Rock 2: The Final Jam failed to outperform the original, scoring only about 8 million viewers. The film now ranks as the seventh most-watched premiere for a Disney Channel Original Movie. High School Musical 2 still holds on to its number-one position, having reached 17.2 million viewers three years ago.

The numbers for Camp Rock 2 are very odd because it goes against the trend of Disney Channel sequels outperforming the original film. The first Camp Rock raked in 8.9 million viewers in June 2008, making it the second most-watched premiere at the time. (Wizards of Waverly Place: the Movie later beat out the film, with 11.4 million viewers just last summer).

Perhaps the reason for these relatively disappointing numbers is that Disney Channel chose to air the summer-themed movie while most kids were in school. Also, it's Labor Day Weekend, and many people are on vacation.

Better luck next time, Camp Rockers! (If there even is a next film.)

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